Having successfully managed Mediaocean's UK & Irish clients, Lawson Johnston takes on this newly created role to meet Mediaocean's market expansion and increasing global demand.
LONDON, April 3, 2014 /PRNewswire/ - Mediaocean the leading software provider for the global advertising community, today announced Sarah Lawson Johnston as Managing Director, Europe.
In this newly created role, Sarah will oversee all aspects of Mediaocean's UK, France and Germany offices with a particular emphasis on client retention and new business. Sarah will also be integral in leading the company's efforts to expanding to new regions in the European market. Sarah will also continue to manage the UK office, which is Mediaocean's second largest office.
"I am excited to take on this new role to streamline our processes for our European clients. Having Europe under one umbrella will enable us to utilise our resources more efficiently and effectively as we share the product offering, Prisma," said Lawson Johnston.
"We couldn't think of a better person to take on this role and expand our European business," said Bill Wise, CEO of Mediaocean. "I am confident Sarah will be a great leader, and her solid understanding of all areas of the business and key client relationships will help her in these new markets."
In her previous role as Managing Director, UK & Ireland, Sarah successfully oversaw all facets of the relationship between Mediaocean and its UK and Irish clients – from guiding the strategic partnership to account management to the delivery of Mediaocean products. She has been instrumental in shaping Mediaocean's UK and Irish client relations.
Sarah joined the Donovan Data Systems (DDS) account management team in 1994, and rose to become DDS' Director of Agency Relations UK & Ireland. From that time forward, she and her teams have been intimately tied with the major holding companies and large agencies in the UK and Ireland, and across the world.
Mediaocean is the leading software platform provider for the marketing world. Its open traditional and digital media platforms empower businesses and professionals across the global marketing ecosystem with intelligent automation, efficiency, and flexibility in their workflow – from planning and buying, to analyzing and optimizing, to invoicing and payments. With over 80,000 advertising professionals conducting 7 million transactions daily across all media channels and managing £60 billion annually through its platforms, Mediaocean drives the marketing universe forward. Mediaocean is headquartered in New York with six offices worldwide.