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Campaign Management

As part of the French “Sapin Law”, this means that all of a campaign’s events can be managed starting from purchase, through to quote and the creation of financial campaign reports, along with automatic billing for space and fees, and reconciliation of supplier accounts.

An Open Solution

The Gespub Media solution has a press rate base, and multimedia general terms of sale. Through management of agreements and sales terms, variable decreasing charges can be monitored daily, and quotes can be automatically updated upon user request. Interfaces developed with media planning software can facilitate the daily work of buyers.

Mediaocean is a member of EDI Publicité, and focuses on sending data electronically. Documents sent using the Gespub Media solution can be generated in PDF format (for sending by email) or in spreadsheet format (for data export).

Feature Rich

The tool’s features are adapted to media buyers and to the back office:

  • Purchasing simulation (press)
  • Management of purchasing options
  • Client quotes
  • Client billing (Sapin / non-Sapin, classic fees, incentives)
  • Ordering materials
  • Billing materials
  • Freelancing
  • Financial campaign summaries
  • Customer and supplier payments
  • Multicriteria analysis
  • Management of budgetary allocations
  • Management of terms of sale and specific agreements
  • Reconciliation of agent accounts

An Integrated Approach

Upstream of the agency’s management and accounting functions, the Gespub Media solution includes a time tracking tool (agency employees can enter timesheets via an intranet).

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